Everything people buy rather it be good, clothing, vehicle, etc. it’s all about the brand. What brand are you wearing today? What brand of milk do you buy? Brands are such a big deal. But why? People buy Coleman brand milk vs. Great Value because they think it’s better. The truth is, it’s not! Now I will say this can’t go for everything, like Doritos for example, the off brand just aren’t the same as the name brand. But for things like milk, cereal, hamburger helper and many other things the off brand is the exact same stuff as the name brand just without all the expensive packaging. I personally love to try off brand products to see which ones taste now different and save a few bucks!